The AI office assistant made for people who work with their hands.
We’re a small team building Emma so trade businesses never lose another job to a missed call, a buried email, or an empty weekend mailbox.
Working with
1,800+
trade businesses
Since
2023
14 trades supported
Our mission
Give every trade shop an office that never sleeps.
Hiring another part-time coordinator is expensive and still leaves nights uncovered. Emma answers, qualifies, and books — so owners and crews stay on the job without bleeding leads.
- Designed in Germany · available worldwide
- Preconfigured for 14 trades
- Setup in about 20 minutes with our team
Meet Emma
Always on · always in your brand voice
What we believe
Values that show up in the product
Built with the trades
Every script, routing rule, and feature comes from real shops — not generic call-center software.
Trust by default
EU hosting, GDPR-ready processes, encrypted calls. Your customer data stays yours.
Humans on your side
Free onboarding, weekday office hours, and a real person who knows your setup.
AI that earns its keep
Emma only ships when she saves jobs — answering, qualifying, booking, and following up.
Our story
From one missed call to 1,800 shops
HalaEmma started when we watched skilled teams lose evening emergencies to whoever picked up first. We built Emma to be the teammate who never clocks out.
- 2023
The problem was obvious
Trade owners were losing work to missed calls while they were on the tools. Voicemail wasn’t enough.
- 2024
Emma took the first calls
We launched with plumbing & HVAC and electrical — emergency triage, booking, and WhatsApp summaries.
- 2025
One assistant, every channel
Email, website, forms, callbacks, and outbound joined the phone — same knowledge everywhere.
- 2026
1,800+ businesses
Emma now supports 14 trades across Europe and beyond — still set up in minutes, still cancel anytime.
1,800+
Businesses live with Emma
98%
Calls answered
4.9/5
Average customer rating
Want to join the next chapter?
Try Emma free, book a demo, or say hello — we’d love to hear how your shop works.
- 14 days free, no payment details
- Then from $89 per month
- Cancel monthly
- Your number stays the same